As the COO of a lean startup, I was responsible for exploring the market opportunity and securing funding to support product development. Through a combination of grants and partnerships with non-medical home care companies, I secured over $700,000 to support product development.
I was also responsible for hiring and developing a product team. With an aim of building an in-house dev team, I worked with a mentor to hire and onboard two software engineers and a UI/UX designer.
With a product team in place, I led the development and deployment of our MVP solution. I worked closely with key stakeholders including business partners (home care executives, researchers) and end users (people with dementia, family members, in-home caregivers), conducting focus groups and user testing to iterate on the MVP model - consistently enhancing user adoption, retention, and satisfaction metrics.
The Generation Connect platform provides people with dementia, their families, and professional caregivers with timely, relevant, disease-specific vetted support interventions and services via a mobile app for curation of meaningful personalized inputs to support clinical care, and the development of algorithms to prompt evidence-based interventions, provide contextual training, and measure outcomes.
A slide deck outlining the value propopsition and key features of a digital therapeutic app for dementia caregivers in the home care industry.
A recording of a webinar for Washington State University’s research team on the evolution of the Generation Connect digital therapeutic platform.