SCOPE OF WORK

PRODUCT DEVELOPMENT
Customer Interviews
UX Mapping & Prototyping
Usability Testing
User Acceptance Testing
Product Lifecycle Management

SALES
Presentation Design
Case Study Creation
Conference Speaker

ACCOUNT MANAGEMENT
Mobile Device Deployment
Implementation Training
Learning Management System Design
Customer Support

Generation Connect: App Development

A digital therapeutic platform for in-home dementia care


MY ROLE

As the COO of a lean startup, I was responsible for exploring the market opportunity and securing funding to support product development. Through a combination of grants and partnerships with non-medical home care companies, I secured over $700,000 to support product development.

I was also responsible for hiring and developing a product team. With an aim of building an in-house dev team, I worked with a mentor to hire and onboard two software engineers and a UI/UX designer.

With a product team in place, I led the development and deployment of our MVP solution. I worked closely with key stakeholders including business partners (home care executives, researchers) and end users (people with dementia, family members, in-home caregivers), conducting focus groups and user testing to iterate on the MVP model - consistently enhancing user adoption, retention, and satisfaction metrics.


PRODUCT

The Generation Connect platform provides people with dementia, their families, and professional caregivers with timely, relevant, disease-specific vetted support interventions and services via a mobile app for curation of meaningful personalized inputs to support clinical care, and the development of algorithms to prompt evidence-based interventions, provide contextual training, and measure outcomes.

Private Social Networking & Care Team Collaboration
Patient-Centered Content Curation
Caregiver Feedback & Gamification
Clinical Evaluation & Outcomes



MILESTONES
  • Spring 2018 - Conducted interviews with key stakeholders and developed a functioning prototype to collect clinical outcomes related to music and social engagement sessions.
  • Fall 2018 - Received seed funding from Verizon Foundation and Consumer technology association to deploy the solution across 30 healthcare organizations.
  • Spring 2019 - Published preliminary clinical outcomes, showing improvements in mood management, in Journal of Medical Internet research.
  • Summer 2019 - Leveraged clinical and business outcomes to obtain an $150,000 contract with Visiting Angels (one of the largest providers of non-medical home care) to implement the solution with 12 agencies across the US.
  • Summer 2020 - Awarded $450,000 of non-dilutive funding via Small Business Innovation Research grant from the National Institute of Health to conduct user research and feasibility testing.
  • Fall 2021 - Published findings from stakeholder focus groups in the Journal of Medical Internet Research.
  • Spring 2022 - Obtained letters of commitment from Apple Healthcare, Right at Home (national home care franchisor), 12 home care agency owners, technology partners, and investors to support a Phase 2 clinical research trial.
RELATED PROJECTS
Presentation: Digital Health App

A slide deck outlining the value propopsition and key features of a digital therapeutic app for dementia caregivers in the home care industry.

Webinar: Digital Therapeutics

A recording of a webinar for Washington State University’s research team on the evolution of the Generation Connect digital therapeutic platform.