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DEMENTIA CARE: ANIMATED VIDEO

An Uplifting and Inspiring Education Video

OVERVIEW

In the Spring of 2018, I attended a session hosted by author Judy Cornish at the American Society of Aging conference. Judy is a dementia expert. At that point, she had recently published a book on dementia, ran a home care business specifically catering to people living with dementia, and was working on a second book on the topic.

Judy’s explanation of how people with dementia lose rationale thought, but retain intuitive thought - the skills we use to enjoy music, beauty, and emotion -was a revelation to me. After watching her present, I introduced myself and suggested creating a video to share that insight with others.


VIDEO IMPACT
  • Accumulated over 100,000 views across Facebook and YouTube channels.
  • Shared over 5,000 times on Facebook.
  • Generated 30,000 landing page views promoting related content.
  • Helped drive sales of Judy’s book, making her one of the top-selling dementia authors.
  • Featured in numerous caregiving courses.