SCOPE OF WORK

DESIGN
HTML/CSS
Javascript
Graphic Design
Video Editing

MARKETING
Search Engine Optimization
Nurture Campaigns
Copywriting
Facebook Ads

OPERATIONS
Mobile Device Deployment
Software Evaluation
Software Migration

ADVOCACY

Collaborating with senior care organizations to bridge the digital divide

OVERVIEW

In the early 2010’s, smartphone and tablet adoption was growing exponentially; yet, there was a widening digital divide. In 2013, over 80% of younger adults (under the age of 34) owned a smartphone, while less than 20% of older adults (over the age of 65) owned a smartphone or tablet computer. Despite the potential of technology to connect people, many older adults were apprehensive about using mobile devices and concerned about technology’s impact on younger generations.


MY ROLE

After a personal experience (teaching my widowed grandmother how to use an iPad), I became an advocate for senior technology adoption — pursuing freelance, consulting projects that were focused on bridging the digital divide. From 2013 to 2016, I worked on a variety of projects, partnering with long-term care facilities, non-profits, and academic institutions.



ReThink Technology Presentations

I developed a 60-minute, interactive presentation designed to help long-term care facilities, senior center, libraries, and other organizations introduce older adults to mobile technology. The presentation includes a live video phone call with my grandmother.

  • Presented at over 100 locations.
  • Attracted groups of up to 200+ people.
  • Inspired hundreds of seniors to enroll in technology courses.



iPad Deployment & Training Workshops

Through partnership with senior living communities, I developed a curriculum for iPad training and deployment.

  • Deployed 500+ specially configured iPads across over 100 locations.
  • Developed a visual iPad Training Guide for seniors, and sold 1,000+ copies.
  • Invited to Cupertino to present to Apple’s healthcare division in 2015 and subsequently involved in a pilot sponsored by Apple.



Learning Management System Development

In 2016, I developed content and configured a custom learning management system for a global non-profit. The platform is used by 3,000+ senior care organizations to support personalized music programming in dementia care.

  • Vetted a variety of learning management platforms and led a platform migration.
  • Created custom content for a series of new courses.
  • Customized platform configuration, branding, and integrations.
RELATED PROJECTS
iPad Guide for Seniors

A picture, illustrated introductory guide to the iPad that was developed for older adults without any previous experience using computers.

Apple Accessibility Video

A short video that introduces key accessibility features on the iPhone and iPad to assist people with hearing, vision, or mobility impairment.

Tech for Seniors: Promo Video

A promo video used to help senior living communities promote technology programming, featuring my grandmother's tech story.